Join the Team.

Who are we hiring?  

The Sphere Marketing team is searching for a VP Brand Strategy & Programs to lead our efforts to continuously build the Sphere brand across a wide variety of events and experiences, cultural moments, and brand partnerships. This role will play a key cross-functional role, working closely with Marketing, Creative, Studio, Product, Sales, and other teams. 

 The VP Brand Strategy & Programs will be based in Burbank, CA office and report directly to the SVP Global Head of Marketing for Sphere Entertainment. 

What will you do?  

• Lead a growing team of Brand Strategists and Program Managers, defining clear roles and responsibilities for individual team members. 

• Manage and continuously evolve the Sphere brand by enhancing our positioning, visual identity, brand guidelines, and core content assets – balancing consistency with the flexibility needed to engage different audiences. 

• Oversee the briefing and development of 360 creative for all Sphere live events and experiences, in partnership with Marketing and Creative teams. 

• Own the year-round calendar of Sphere cultural moments, planning tiered activations, and collaborating cross-functionally to ensure timely, on-brand execution. 

• Work closely with Sales and Strategic Alliances to integrate brands and other partners with our brand programs, breaking down traditional B2C/B2B barriers. 

• Plan for long-term growth opportunities in the US and internationally as a steward, innovator, and protector of the Sphere brand. 

What do you need to succeed?  

• Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences. 

• 15+ years of experience leading brand marketing initiatives, including 5+ leading in-house brand teams. Entertainment and Tech brand experience strongly preferred. 

• Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences. 

• Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization. 

• Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise. 

• Highly collaborative with infectious enthusiasm and openness to new ideas/solutions. 

• Strong organizational skills with an ability to prioritize and manage workload.  

• Accountable and detail-oriented, from planning to execution and analysis of results. 

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